Campaigns spend all kinds of resources on highly confidential materials. There are secret plans and opposition research. There are polls and focus groups.
I’m not doing any of that. I am not even keeping my ideas under wraps.
That’s because to me, they feel kind of obvious. So one strategy I have is:
Talk to people who politicians don’t normally talk to.
That means smaller communities. More obscure religious groups. Civic and charitable organizations you’ve never heard of. People who are organizing what you’re not sure you support.
It’s a strategy by default. We don’t trust politicians, even those of our own party. So if I am to earn the trust of others, I am going to try doing what other politicians don’t do.
One thing politicians don’t seem to do: go to the people no one is listening to.