Blog: 
Aug
Jul
Jun
Fighting Vandals with Vandalism
The Evening Times covered a government program
fighting
illegal concert posters. These are the promotions hastily glued to walls, lamp posts,
billboards, and trash cans on virtually every sizable city in the world. However, this is
no massive cleanup campaign where hundreds of civil servants and contractors roam the city,
ardously scraping these adhesive advertisements and cleaning up the remains. Instead, the plan
is clever, simple and effective: vandalize the vandalism.
Concert poster in Glasgow, Scotland, with city-sponsored
"CANCELLED" sticker attached.
This is a classic example of good process and
anti-usability. It takes more time to remove an
unauthorized poster than it does to post one, so the vandals will always be able
to out perform the government cleanup crews even with significantly less resources.
The value, though, of the poster comes from the information contained within.
Invalidate the information, or discredit the originator to their audience, and
you have severely damaged their ability to use vandalism for event promotion.
In a word, brilliant!
Would you like to leave a comment?
Read this.
###
Previous:
No newer entries
